Our Vision

Food prices have risen steadily year over year, especially after COVID. This increase puts pressure on household budgets and forces families to make difficult choices about what they can afford to put on the table. The average Canadian spends $1,400 per month on food ($17,000 per year), and in 2024 US data shows more money was spent eating out than eating in—likely driven by convenience.

Consider the amount of time it takes to manage your food supply. From meal planning and recipe research to grocery shopping and inventory tracking, the hours add up quickly. The average person spends up to 40 hours per month on planning, purchasing, cooking, and cleaning. Additionally, 62% of people feel stressed when planning meals. The average Canadian spends 32 minutes in the store per visit and visits 1.29 times per week.

Consider the quality of the food you are consuming. Balancing nutrition, freshness, and dietary preferences while staying within budget requires constant attention and expertise. 54% of people eat out once a week or more, with 40% citing convenience as the primary reason. Despite this, 57% of people change their order based on nutritional information, showing a clear desire to make healthier choices when the information is available.

Consider the amount of food you waste. Expired ingredients, forgotten leftovers, and over-purchasing contribute to significant household waste and unnecessary spending. In the US, the average person wastes 208 pounds of uneaten food per year, valued at $780 annually—representing 14% of grocery spending. Most disturbingly, 63% of this waste was food that could have been eaten.