Our Vision

Food prices in Canada are 27% higher than they were just five years ago. A family of four is expected to spend $17,572 on food in 2026 — nearly $1,000 more than last year. Grocery prices rose 3.5% in 2025 while beef alone climbed 13.5%, and forecasts show another 4–6% increase ahead.

Canadians spend an average of 91 minutes per day on food-related activities — yet over half feel forced to cut corners, spending 15 minutes or less on dinner due to time pressure. Despite 48% of Canadians intending to meal plan more carefully, only 35% consistently follow dietary guidelines. The gap between intention and action is where hours and dollars are lost.

In 2024, 25.5% of Canadians — roughly 10 million people, including 2.5 million children — lived in food-insecure households, a record high. Despite this, 68% of Canadians prioritize healthy, locally sourced food when dining out, and 47% have shifted toward eating more at home to regain control over quality and cost. The desire to eat better is clear. What's missing is the system to make it easy.

In Canada, the average household throws away 140 kilograms of food per year — 63% of which could have been eaten. That costs Canadian households over $1,300 annually in avoidable waste. Nationally, 46.5% of all food produced in Canada is wasted, with an avoidable portion valued at $58 billion — equivalent to groceries for 3.7 million families.